Is Facebook Really Efficient?

In my morning reading I came across the BusinessWeek article Facebook CEO Admits Missteps. I found one specific statement in this article a bit contradictory (in my mind):

“We are trying to help people communicate really efficiently, and we are going to allow developers to build some of them inside Facebook.”

I find thiscontradictory because the Facebook interface is the last thing I would think of as efficient. Maybe it’s just me, but since the first time I logged onto Facebook, I had a hard time trying to figure out how to use it. And when I started looking into developing a Facebook application I ran into the same issue. For a company that is trying to enable “efficient communication”, they should look at making their application interface more efficient and user friendly.

Am I along in this thinking? Does anyone else think that the interface to Facebook is hard to use. When I compare it next to LinkedIn, I find it very hard to use.

Maybe that’s part of the problem, what I use as my reference point. LinkedIn has a very clear purpose and (in comparison to Facebook) is very narrow in focus. When you’re trying to be everything for everyone, it’s hard to keep the usability.