Air & vRealize: Rebranding Explained

One of the VMworld 2014 related announcements that is still working it’s way thru everyone’s lexicon and thinking are the rebranding related announcements. Everyone that I know (self included) is tripping over using the correct term and name when talking VMware.  After numerous requests from clients and having scrubbed by acronyms list here is my quick and dirty rebranding explained.

Net-Net Two Changes

1. vCloud Hybrid Services is now known as vCloud Air (pretty straight forward)
   • Many VMware products are now becoming avaialable via SaaS, if you see Air in the name, it denotes the SaaS varient
2. vRealize is the new family name to designate VMware management technologies
   • many product names that used to start with vCenter now start with vRealize

Which Cascade across Suites and Offerings

vCloud Air – VMware’s public cloud platform built on vSphere, compatible with your on-premises data center. Available as a Virtual Private Cloud (shared hardware) or Dedicate Cloud (dedicated hardware) instance across seven (as of this posting) world wide data centers.

• vCloud Government Services – hybrid cloud service for US Federal Government agencies adherent to FedRAMP security standards
• vCloud Air Disaster Recover – Recovery as a Service for your on-premise workloads
• vCloud Air Data Protection – Backup and recovery feature for Dedicated Cloud or Virtual Private Cloud instances.

vRealize Family – Since this is a standardizing of product names under one family, see the product rebranding map:

From	To
VMware vCenter Operations Management Suite VMware vCenter Operations Manager VMware vCenter Operations Foundation VMware vCenter Configuration Manager VMware vCenter Infrastructure Navigator VMware vCenter Hyperic VMware vCenter  Operations Manager for Horizon	VMware vRealize™ Operations™ Standard/Advanced/Enterprise VMware vRealize™ Operations Manager™ No Change for v5.8.x VMware vRealize™ Configuration Manager™ VMware vRealize™ Infrastructure Navigator™ VMware vRealize™ Hyperic® VMware vRealize™ Operations for Horizon®
VMware vCenter Operations Management Pack for XYZ	VMware vRealize Operations Management Pack for XYZ (in Q1, 2015)
VMware vCloud Automation Center Standard/Advanced/Enterprise VMware vCloud Application Services VMware vCloud Automation Center Desktop VMware vCloud Automation Center Development Kit	VMware vRealize™ Automation™ Standard/Advanced/Enterprise VMware™ vRealize Application Services™ VMware vRealize™ Automation Desktop™ VMware vRealize™ Automation Development Kit™
VMware IT Business Management Suite Standard/Advanced/Enterprise	VMware vRealize™ Business™ Standard/Advanced/Enterprise
VMware IT Benchmarking VMware IT Benchmarking Starter Kit	VMware vRealize™ IT Benchmarking™ (in Q1, 2015) VMware vRealize™ IT Benchmark Starter Kit™ (in Q1, 2015)
VMware vCenter Log Insight VMware vCenter Log Insight Content Pack for XYZ	VMware vRealize™ Log Insight™ VMware vRealize™ Log Insight™ Content Pack for XYZ (in Q1, 2015)
VMware vCenter Orchestrator	VMware vRealize™ Orchestrator™
VMware vFabric Data Director	No change

And while the official stance from VMware Product Management is that there are no acronyms for the vRealize suite….they automatically started appearing, you can reference my VMware Acronym List for the latest acronyms.