Greg A. Lato (latoga)
Welcome to latoga labs! Historically this was a personal blog related to my career journey and interests. I’m currently restructuring the labs around the alliance and partnership advising work that I have been doing for the past six months.
I appreciate you patience while I move the equipment around!
New to the lab?
I have over 25 years of enterprise GTM experience leading partner, sales (and a few times product) teams across multiple corporate stages and solution focus areas (see my LinkedIn profile for more details). I have diverse business experience that can help companies regardless of where they are on the partnering journey to Ecosystem Led Growth.
Areas of focus that I’ve recently helped my clients with:
- Fractional Partnering Leadership
- Ecosystem & Program Strategy
- Strategic Alliances Strategy
- Co-Selling Alignment
- GTM Strategy
- Partnership Advising
Revisiting the Lab?
Over the years the labs have morphed with my interest, the lab archives are still available in the back storage room (eventually I’ll get around to cleaning them out):
- Carbon Lab – legacy lab focused on fighting climate change through carbon removal
- IOT Lab – closed lab from my time focused on Internet of Things
- VMware Launchpad – the closed original lab from my time at VMware (wistful memories…glad I have them!)
Other Interests
When you’re married, have two children, and work in such a high paced industry such as technology. maintaining life balance is critical skill. I (try to) accomplish this through my serious interests in photography; being an active investor; the occasional attempt of imitating a golfer; exploring nature on foot, wheel, or ski (usually a camera); and exploring our world by traveling as much as possible.
My Labs. My Lab Rules (Blog Comment Policy)
I encourage everyone to participate in discussions based on any posting on this blog. That being said, I do not condone the following as part of those discussions:
- Spam
- While I don’t mind others discussing their products/services, please be transparent and make it relevant to the discussion
- Please be respectful and considerate of myself and my readers with your comments.
We’re all human, and I expect everyone to treat each other that way.
If you don’t have something constructive to add to the conversation or can’t say it in a nice way, don’t say it.
I actively filter for spam and reserve the right to delete any comment.
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