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Is Facebook Really Efficient?

March 20, 2008 1 Comment

In my morning reading I came across the BusinessWeek article Facebook CEO Admits Missteps. I found one specific statement in this article a bit contradictory (in my mind):

“We are trying to help people communicate really efficiently, and we are going to allow developers to build some of them inside Facebook.”

I find thiscontradictory because the Facebook interface is the last thing I would think of as efficient. Maybe it’s just me, but since the first time I logged onto Facebook, I had a hard time trying to figure out how to use it. And when I started looking into developing a Facebook application I ran into the same issue. For a company that is trying to enable “efficient communication”, they should look at making their application interface more efficient and user friendly.

Am I along in this thinking? Does anyone else think that the interface to Facebook is hard to use. When I compare it next to LinkedIn, I find it very hard to use.

Maybe that’s part of the problem, what I use as my reference point. LinkedIn has a very clear purpose and (in comparison to Facebook) is very narrow in focus. When you’re trying to be everything for everyone, it’s hard to keep the usability.

Filed Under: Tech Industry Tagged With: Facebook, Usability

About latoga labs

With over 25 years of partnering leadership and direct GTM experience, Greg A. Lato provides consulting services to companies in all stages of their partnering journey to Ecosystem Led Growth.