While helping a colleague out with LinkedIn today and I created this short list of immediate things to do with LinkedIn to start getting the most from it right away.

• Clean Up old profiles: You should only have one profile on LI, If you have more than one, invite people from your old profiles to re-link on your new profile. Then Contact LinkedIn support to delete your old profiles. In the future, as you change jobs, emails, etc., just update your profile, don’t create a new profile.
• Flush out your profile with quick info about past positions. This helps you connect with others who you might have worked with there who are on linked in and helps them find you. How far back you want to go is your choice. Just be honest! This is the backbone of networking. If you totally lie about a position, someone will find it and it will hurt you.
• Add all your current active emails addresses Under Account & Settings > Email Addresses. This allows others to send you linkedin requests and for LinkedIn to find you in the network based on any of your email address. Choose one as your primary address, this is where LI will send all notifications to (like when someone wants to connect)
• Set Your Privacy Settings (IMPORTANT)
  • Account & Settings > Advertising: I set this to no, there is enough blind info about me being passed around already. No reason to make the advertising companies jobs easier (Kuddo’s to LI for giving you this option!)
  • Account & Settings > Connection Browsing: Set to no. Your network is your asset, no need to share it openly with everyone. People can still search and find people in your network through you, but they can’t go to your profile and see a list of everyone you know.
  • Account & Settings > Profile Views: this controls a new feature of LI that shows you who has looked at your profile. This setting controls how LI shows you when you look at someone’s profile. I choose “anonymous profile characteristics”. (Another Kuddo for the LI team!)
• Install the LI Toolbar on all systems you use (both work and personal). Most importantly, this will put an icon in the upper right hand corner of all your emails telling you if the sender (or others on the email list) are members of LI and are in your network. Secondarily, it will scan your mail to create a list of people you might want to send LI invites to based on your email correspondence.
• Start sending out invites to those you want to link with
  • Decide how you will use LI. There is one school of thought to link with anyone and everyone to build as big a network as possible. Another is to link with those who you have actually worked with and know you in some fashion. I choose the later, as I feel it’s important when requests to make introductions come along that I actually know one of the two parties involved. Otherwise I feel it starts to erode your networking value…
  • Always personalize the LI Invite text to increase the likely hood of a link (and it’s just polite)
• Under My Contacts check out “Colleagues” and “Classmates”, to have LI search for other LI member who you may know through companies you were at or where you went to school. Even if you don’t know there email addresses, you can send a LI invite to them and re-establish some old connections.
• Consider upgrading to a Paid account. This will give you more access to the LI network for searching as well as more ways to reach people (introductions and InMails), as well as greater reference search capabilities. (I upgraded to a Business account back when hiring for a position so I could do more searches based on companies and key words and could then contact them directly. This is essentially what most of the no-value add recruiters today do…and the business account costs were much less. (Disclosure: I’m not affiliated with LI in any way other than being a happy and enthusiastic user!)

Hope this helps others as well!