Today’s the big day, the big Apple announcement. Personally, I have been trying to avoid the rumor mills and gossip blogs over the past few weeks in order to focus on personal revenue generating activity (just in case I may want to purchase something from Apple in the near future). But this morning something on the radio news caught my attention, Apple will not be live broadcasting the event on the web. At first I thought this was strange, live broadcasts are the best way to engage clients online. But then my pre-coffee mind caught up, why waste all the money of live broadcasting it online? There is an entire battalion of Apple fans who will live blog/live tweet the event and make comments on today’s announcement for weeks.

This is the magic of both the Apple marketing machine and of social media in action…pay attention.

One other comment about today’s announcement, I hear so much media talk about today’s announcement to be a direct competitor to e-book readers. Without knowing if today’s announcement is a slate/tablet computer, one thing I do know for sure…Apple will not release a product that will compete with existing products in the market. They will product something that will help change the market or create an entirely new one. This is what Apple is great at, today’s announcement will not be just a way to compete on the e-book front, but likely something much more grandiose.

Oh, and by the way…there is a big Oracle/Sun announcement today too….in case you forgot.

Update: one other interesting point on the Apple announcement that some mentioned to me this morning is what does Steve look like. With all the rumors on his health seeing him at the announcement will be interesting. As well as reading between the lines with his speech; he should start messaging suscession plans so that analysts and public alike stop equating Apple with Steve jobs. The future of Apple has to be unlinked from Steve at some point.